Dr . Leong Yap is a professor of the Design at the school of Art and Design , He was trained as the industrial designer at Wellington polytechnic , New Zealand . He was also a member of the New Zealand Growth and Innovation Framework (GIF) Design industry Taskforce to advice the New Zealand Government on design stratergy and policy in using design as a key driver for the national competitiveness and enabler to wealth creation and economy growth .
It was a very inspirational lecture by Dr.Leong Yap
as he said ,
Design should be '' DIFFERENT OR DIE ''
he said , lets think new, new creations and innovations by using the blue oceans stratergy .
he stressed on designing something new that does not exist , and not modifying something that exists .
for instance , apple product took over the globe, all other products are no more in demand. why ? because its a new creation .
when you design a product make sure it satisfies the customers.
he also mentioned a few places that has their products globally recognised,
for instance ,: Finland , the whole economy of that place is just based on one product that is '' NOKIA''
which is known globally .
he insisted on thinking new, creating something new so that we do not have much competition . and our products would be a hit .
it was a very interesting lecture , he did inspire us with his work . and i am hoping i will get there someday .
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